SEO
SEO for hotels & resorts
- Drive direct bookings and reduce OTA fees
- Reach travellers searching for accommodation online
- Optimised for location, amenities, and guest intent
- Build trust and increase year-round occupancy
SEO and PPC services for
hotels, resorts & accommodation
Independent hotels
SEO for boutique and independent hotels helps you rank for localised, intent-driven searches like “best hotel in [city]” or “romantic getaway [location]”—ensuring travellers find you directly and avoid OTA detours.
Hotel groups & chains
We create scalable SEO strategies for multi-property hotel brands, ensuring each location has visibility for relevant keywords while reinforcing brand consistency and user experience across sites.
Resorts & destination properties
For resorts, spas, and high-end properties, experience-driven SEO helps capture international travellers, wedding planners, and luxury guests looking for an unforgettable stay, without the OTA margin squeeze.
Get seen in
Understand how your business appears across AI-powered search platforms. We monitor your brand’s presence in AI-generated answers, recommendations and overviews, helping you identify opportunities to improve visibility and stay ahead of competitors.
- Monitor brand mentions across AI platforms
- Track competitor visibility and market share
- Identify opportunities to improve AI discoverability
- Real-time reporting and performance insights
Turn traffic into room bookings and direct enquiries
We help hotels attract more of the enquiries that matter – direct bookings, phone calls, and website form submissions. Our SEO strategies are designed to increase your visibility for location-based and amenity-driven searches, so travellers find your website before heading to a third-party platform. We optimise your website to appear where it matters, to boost your bookings, increase margins, and reduce OTA dependency.
Website audits for hotels
We review your hotel website for technical performance, SEO gaps, and booking flow friction points that may be causing drop-offs. We also benchmark your competitors, whether they’re local boutique stays or global chains, so you know exactly where you stand in organic search and what it’ll take to outperform them.
Strategic SEO for more bookings and stays
We develop a tailored SEO roadmap based on your seasonality, location, and guest type, whether you target business travellers, families, couples, or international tourists. From room and amenity pages to city guides and brand story content, everything we do is focused on driving qualified traffic and converting lookers into bookers.
Transparent reporting that shows real results
We provide monthly reports that focus on real business outcomes: direct bookings, phone enquiries, search visibility, and conversion rate growth. You’ll see exactly how SEO is impacting occupancy and revenue, and where to double down for even greater return.
1. AUDIT
A focused SEO audit for your hotel, covering technical issues, room and service page gaps, local search visibility, booking journey, content opportunities, and competitor activity. We identify what is limiting direct bookings and where your website can build stronger organic visibility.
5 DAYS
2. SETUP
We handle keyword research around your hotel, location, amenities, guest intent, and seasonal demand. This includes competitor benchmarking, Google Analytics and Search Console setup, tracking checks, metadata, site structure, and technical fixes. Everything is built around visibility, trust, and direct booking growth.
7 DAYS
3. GO LIVE
Your tailored hotel SEO strategy goes live, improving content structure, local search visibility, room and service page performance, metadata, and core website foundations. Your first report lands within 30 days, with clear monthly updates thereafter.
"The best marketing move we made in 2024". - JH
Build brand loyalty with frequent travellers
Build trust, authority, and visibility
In a market dominated by OTAs and booking engines, your direct website needs to stand out and feel trustworthy. We help hotels build authority online with clear, fast, and persuasive websites that reflect your brand promise. That means a seamless experience from first search to final booking and fewer commission-heavy reservations through third parties.
How Sierra Six Media helps your hotel attract more direct bookings
Showcase your hotel’s unique features & experience
Whether you’re a boutique retreat, luxury resort, or city-centre hotel, you deserve to stand out beyond third-party booking sites. We help highlight what makes your property worth choosing, from location and rooms to amenities, service, and guest experience.
- SEO shaped around your hotel’s location and guest intent
- Pages that promote rooms, facilities, offers, and local demand
- Copy that helps guests book directly with confidence
Technical SEO that supports trust and bookings
Travellers expect hotel websites to load fast, work well on mobile, and make booking easy. We optimise every layer of your site to ensure performance that supports trust and conversions, including:
- Mobile-optimised layouts and quick-loading pages
- Schema markup for reviews, rooms, pricing, and FAQs
- Scalable architecture for multi-location or multi-property hotel groups
Content strategy that drives direct reservations
We craft content that answers traveller questions and improves search performance, from location-specific landing pages and amenity highlights to seasonal offers and blog content. All written to improve rankings and guide guests toward booking with you directly.
- Destination and local area pages
- Room and service pages optimised for user intent
- Seasonal campaign pages and on-brand blog content
Track your data
- Real time results
- Comparative data sets
- Accessible for all of your team
Turn hotel searches into direct bookings
Expert SEO & PPC for hotels, resorts and accommodation brands that want more visibility, enquiries and commission-free reservations.
Frequently Asked Questions
Why does my hotel need SEO?
Because most travellers start their research on Google, and if your website isn’t showing up, they’ll book through an OTA or a competitor. SEO ensures your hotel is found for the keywords guests are actually searching for, like “[hotel name] + booking” or “hotels near [attraction].”
Can SEO reduce our reliance on third-party booking platforms?
Yes. By improving your visibility and user experience, SEO increases the number of guests who book directly through your site, reducing OTA commission fees and giving you greater control over guest relationships.
What makes hotel SEO different from other industries?
Hotel SEO must account for seasonal demand, competitive pricing, and location-based search behaviour. It also requires technical precision to avoid duplicate listings or booking errors. We create SEO strategies that support your booking funnel and guest expectations at every stage.
How long does hotel SEO take to deliver results?
While you may see early gains within a few months, the biggest impact builds over time. As visibility grows and your content matures, your hotel will begin to receive more consistent, high-quality bookings, especially during peak travel seasons.
What’s included in your hotel SEO service?
Our SEO services for hotels include:
Technical audits and site speed improvements
- Keyword targeting for local, branded, and experiential search terms
- Content creation for room pages, blog posts, and seasonal campaigns
- Google Business Profile optimisation and map listings
How do we know SEO is working?
We report on bookings, enquiries, traffic, and keyword growth—tying results directly to your occupancy goals. Monthly reports and review calls ensure you stay in control and clearly understand how SEO is supporting your hotel’s growth.
How do we get started?
We begin with a full SEO audit and competitor analysis. Within 7 days, we start making strategic changes to help your hotel attract more guests and convert them into direct bookings. Get in touch today.
