SEO and PPC for insurance
brokers & agencies
- Drive quote requests and policy purchases
- Direct enquiries – reduce reliance on comparison sites
- Optimise for high-intent keywords and lead generation
- Build trust, authority, and long-term visibility
Turn searches into quote requests, consultations, and policy sales
We help insurance companies generate enquiries that convert – whether that’s a quote request, a direct consultation, or a completed policy purchase. Our SEO and AI search strategies increase your visibility for high-intent search terms while helping you cut through the noise of comparison sites and lead sellers. Behind the scenes, we optimise your website to appear when and where customers are searching to win you more direct business.
Website audits for insurance companies
We examine your website for technical errors, underperforming content, and missed opportunities that may be costing you enquiries. Our audit also includes a detailed competitor review, showing how other insurance agencies rank for terms like “business insurance broker” or “life insurance quotes” – and what it will take for you to surpass them in search.
Strategic SEO & PPC for more quotes and policy leads
We build tailored SEO strategies focused on what matters: visibility for your most profitable products, improved trust signals, and more direct engagement. Whether you offer home, travel, car, business, or specialist insurance, we ensure your content connects with real customer needs and turns visits into quote requests or purchases.
Reporting that tracks policy-driven results
We provide simple reports that track the metrics that matter – quote form submissions, live chat usage, calls, organic traffic, and keyword growth across your key insurance products. Monthly reviews ensure we adjust our strategy in line with policy targets, seasonal trends, and market demand.
Get seen in
Understand how your business appears across AI-powered search platforms. We monitor your brand’s presence in AI-generated answers, recommendations and overviews, helping you identify opportunities to improve visibility and stay ahead of competitors.
- Monitor brand mentions across AI platforms
- Track competitor visibility and market share
- Identify opportunities to improve AI discoverability
- Real-time reporting and performance insights
1. AUDIT
A complete SEO audit tailored to insurance providers, pinpointing technical issues, compliance considerations, ranking opportunities, and competitor activity. We’ll uncover what’s holding your business back from stronger visibility and trust online.
5 DAYS
2. SETUP
We’ll handle keyword research focused on insurance search intent, competitor benchmarking, Google Analytics and Search Console integration, plus speed and UX performance fixes. Everything is set up to improve visibility, support regulatory compliance, and help your website stand out in a competitive market.
7 DAYS
3. GO LIVE
Your tailored SEO strategy goes live, enhancing content structure, metadata, and core web vitals. Designed to build credibility and drive policy enquiries, your first report is delivered within 30 days, with ongoing reports every month thereafter.
"The best marketing move we made in 2024". - JH
Elevate your online authority in the insurance sector
Build trust, authority, and visibility
Insurance is a trust-driven industry, and online, first impressions count. With so many generic aggregator platforms and price-first competitors, standing out means being credible, clear, and customer-focused. We help insurance brokers and agencies earn that trust by improving visibility, refining user journeys, and making it easier for customers to find, compare, and buy from you directly.
SEO & digital marketing for insurance firms
Showcase your insurance expertise
Whether you specialise in personal cover, business insurance, or niche policies, your expertise matters. We highlight your strengths through SEO strategies that bring your services to the top of search results for key terms like “insurance broker near me” or “best [policy type] cover”. Our goal is to make you the trusted choice before a comparison site gets the click.
Technical SEO that improves experience and conversions
Slow, outdated, or poorly structured insurance websites lose trust and leads. We optimise every technical element to ensure your site performs well, looks trustworthy, and drives conversions. This includes:
- Fast, mobile-friendly user experience
- Schema markup for quotes, reviews, and policy types
- Scalable page structure for multi-product or multi-location firms
Content strategy that converts visitors into policyholders
We develop content that speaks to your audience’s needs, improves search visibility, and supports the buyer journey from first search to final quote. That includes:
- Policy pages optimised for user intent and local search
- Blog content, FAQs, and buying guides to build trust and rank in organic search
- Quote-focused landing pages that reduce drop-offs and increase conversion rates
AUDIT
At Sierra Six, our PPC account audits are designed to maximise your campaign’s impact. We analyse every detail—keywords, ads, targeting, and budgets—to uncover wasted spend and growth opportunities.
Get clear, actionable insights to refine your strategy, boost ROI, and dominate your market.
Step 2
SETUP
We set up ad accounts designed to win. From crafting campaigns with targeted keywords to building shopping feeds, setting up remarketing banners, and creating precise audience segments, we handle it all.
Every element—targeting, tracking, and optimisation—is built to drive results and maximise ROI.
Step 3
GO LIVE
Once your account is live, we set spend caps, monitor performance, and deliver a custom live dashboard for real-time reporting.
We provide frequent optimisations and adjust budgets dynamically to ensure your campaigns stay efficient, competitive, and ROI-driven.
Track your data
- Real time results
- Comparative data sets
- Accessible for all of your team
Attract high-value clients with SEO
Expert SEO for the insurance sector
Frequently Asked Questions
Why does my insurance company need SEO?
Because your potential customers start their journey online, and if they can’t find your business, they’ll go with a competitor or comparison site. SEO ensures you rank for the products you offer and reach users who are actively searching for quotes or advice.
Can SEO reduce our reliance on aggregators?
Insurance is a competitive, price-sensitive industry where trust and clarity are everything. Our SEO strategies are tailored to reflect your authority, comply with regulations, and address customer concerns, making it easier for people to choose your service directly.
What’s the difference between SEO for insurance and other industries?
While some technical improvements show results quickly, most clients begin to see significant gains within 3–6 months. SEO builds over time, delivering a steady increase in qualified leads and lowering your cost per acquisition compared to paid ads.
How long does SEO take for insurance businesses?
Our SEO services for insurance companies include:
Technical SEO audits and site speed improvements
- Keyword research for policy types, FAQs, and quote searches
- Content optimisation across product, location, and guide pages
- Google Business Profile optimisation for brokers/agencies
How will we know if it’s working?
We track every touchpoint, from quote requests and policy enquiries to organic traffic trends and keyword rankings. You’ll receive clear, actionable reports each month, alongside regular strategy check-ins to ensure SEO supports your business goals
How do we get started?
We begin with a full SEO audit to identify technical and content improvements. Within 7 days, we start implementing changes that make it easier for prospective clients to find, trust, and request a quote directly from you. We can arrange virtual calls or in-person meetings at our offices in Essex and London.
