Is e-Commerce SEO for me?


e-Commerce SEO might seem like a huge task, especially if you already have a website populated with tons of products; we’re here to streamline that process for you.

Suitable for online shops including Shopify, Woo-commerce, and Magenta that need help optimising specific products or product categories. Suitable for those companies who require an SEO strategy to enhance their paid or social media marketing channels.

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What We Do


e-Commerce search engine optimisation (e-commerce seo). Sierra Six Media, Digital marketing agency in Essex.

Prioritise products

We'll audit your website to determine which pages receive the most traffic and discover which products are most searched for on your site. Perhaps there's a particular product line or category you'd like to focus on or a seasonal collection you'd like to optimise ahead of your competition. We'll work with you to form a strong strategy.


Create a workflow

SEO is strategic at the best of times. Throw in ten's, hundred's or even thousands of products with images and watch the complexity increase. We'll create a practical workflow,incorporating your team if need be, to deliver a well-thought out and organised SEO strategy to get your products infront of your customers


Assess the competition

Your e-commerce SEO strategy should be designed to outwit the competition. We'll check out your top competitors’ sites and discover exactly what they're doing to get great SEO scores on their pages. We'll identify and implement ways to make yours, not only better, but more optimised for conversions.


CRO

Combining SEO with CRO gives you a powerful set of strategies to help you drive conversions and generate sales. Getting traffic to an e-Commerce site just doesn't cut the mustard in 2021 - we need to bring focus to what's actually on the page to drive sales as well as driving traffic. They go hand in hand.

Did you know

As many as 46% of all Google searches are local

Did you know?

Over 50% of 'near me' searches result in a physical store visit.

Did you know?

70% of consumers will go to a physical store if SEO is reliable

SEO creates traffic and traffic creates sales.


As we know, consumers perform a google search when looking for a product or service, whether they’re searching for options, tips, or other information. If your website isn’t there on the first search engine results page (SERP) to greet them then it’s unlikely your site will be seen.

Your products may have a space on the world-wide-web, but are they findable? e-Commerce SEO helps you to reach your target audience without paying for ads and once people are on your site you just need good call to actions to turn that traffic into sales.

You're missing out on 99% of your potential traffic


Only 0.7% of consumers explore the second page of Google, which means if you’re not on page 1 of the SERP’s then you’re missing out on 99% of potential customers. – That’s a big number isn’t it? So why would you let that happen?

When a webpage isn’t visible fewer people know about what the brand is offering, which means sales and growth are both limited, meanwhile competitors who are ranking higher on SERPs are consistently seeing an increase of sales and profits.

Is PPC better for e-Commerce sites?


You can get traffic from paid search, however, SEO costs much less. PPC is a short-term solution to a long-term problem. PPC drives fast results , whereas SEO can take months to see the results, but the effects of SEO will last for years with small updates every now and then to keep the content fresh.

Furthermore, ad-blockers are extremely popular now which reduces the effectiveness of paid search. You can pay continuously to advertise on Google Shopping or you can pay for SEO and have your website optimised to rank on page 1 of Google for relevant search terms.

e-Commerce SEO builds credibility


There is the perception that anyone can pay their way to the top of search results, which is why many people skip straight over PPC results at the top of the SERP. Significantly more people click on organic search results, and when your content appears at the top you gain more credibility from your audience than if you were to pay to appear at the top.

e-Commerce search engine optimisation (e-Commerce SEO). Sierra Six Media SEO and Digital Marketing agency in Essex.

e-Commerce SEO is a long term solution


When you stop paying for PPC ads any website traffic you were receiving will stop and your website still isn’t on the first page of Google – you effectively disappear from the view of consumers. Whereas if you have optimised your website with an e-Commerce SEO strategy and achieved good search engine placement your traffic won’t disappear immediately, even if you take a break from web dev.

Say Hello

If you have an inquiry about e-Commerce SEO, get in touch and we’ll revert back in 2 hours.

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Helpful e-Commerce Resources


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"I don't know what they do, but they're bloody good at it"

— CHRISTOPHER FOSTER, DIRECTOR

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