Is Voice SEO for me?


Voice Search is up 3500%, yet only 4% of businesses are ready.

It’s is an up-and-coming marketing tool that was first introduced by Google in 2011 but has only become popular over recent years with many popular brands introducing wifi-connected devices and enhancing voice-enabled functions. Google Home, Amazon Echo and Apple Homepod are among a few examples of smart speakers with voice search functions which over 2 in 5 adults use daily.

According to Comscore, by 2020 50% of all queries were voice-based. This is bad news for any business which hasn’t updated their online profiles in a while. 48% of people search for local businesses with phrases such as “which restaurants are open near me?” and if your business is difficult to find online, or the information is confusing, it is unlikely to show up in those searches.

An analysis of 73,000 business listings in 2019 found that 96% of all business locations fail to list their business information correctly. This study implies that only 4% of businesses are voice-search ready! We can improve your voice-search results by using search engine optimisation to boost your google position and input the correct information on your business pages such as Google My Business.

We can help your business be in front of other businesses in search by upping your Search Engine Optimisation (SEO) game, giving your customers instant access to your company information such as opening times, location, reviews, etc, and being recommended by the top voice user interface.

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What matters for Voice SEO?


If you’re new to marketing your online business, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.

'Near me'

Voice SEO tactics will help you to appear for “near me” searches. Consumers are keen to support local businesses, so we will make sure you have set-up your Google My Business Page and Maps listings to give you visibility on local search results

'How to'

Although short-tailed keywords are useful for boosting SEO, when it comes to voice-search we have to consider what a natural voice enquiry would be and how your website can answer them, this includes long-tail keywords.

Local Business

We can improve your voice-search results by using search engine optimisation to boost your google position and we'll make sure information like location and contact info is readily accessible and correct on your landing page, business pages, maps listings and directories.

Q&A's

In relation to Conversational keywords you will need to have content which asks the major questions for your business and products / services: Who, What, When, Where, Why, and How and include detailed content that answers those key questions.

Schema Markup

We can use Schema Markup to create rich snippets – search results with extra information shown under the title, description and URL such as star ratings, this is information that voice user interface's will draw from your business and read out loud to searches.

Readability

The readability of your website is important when voice SEO is involved because the technology reads your information aloud, we'll make sure that the content on your website is dramatically correct, uses the correct tone, length and keyword distribution.

Did you know

41% of adults use voice search at least once per day

Did you know?

58% of consumers used voice search to find a local business

Did you know?

Smart speaker usage is projected to rise at a compound annual growth rate of nearly 48%

Voice and browser search are not the same


When we optimise for browser searches we generally use short keywords and terms for example “running shoes” the difference between voice and browser search is that searches by voice are much more conversational.
Instead of saying “running shoes” to Alexa a consumer would ask “where can I buy running shoes?” or “where’s the nearest running shoe store?” This means we optimise voice search content for long-tail keywords / conversational keywords, these usually include questions or statements.

Not all content has to be voice search friendly


As you know in voice SEO we target long-tail, conversational key terms such as “find a supermarket nearby” however this doesn’t mean all of your website content has to be conversational. It’s good to have a mix of long-tail and short-tail keywords on your website, this gives you the best opportunity to optimise for voice search and browser search at the same time. If you include some of the basic questions consumers may ask, on your website then voice interfaces will find and use that content to answer consumer questions quickly.

Website load time


Not only is mobile responsiveness one of Google’s top-ranking factors, but website load time (LCP) is also a huge factor, especially when it comes to voice SEO.
The top results of the voice search had an average wait time which was almost half of the average wait time of the top-ranked websites on a traditional search. This means your website wait time needs to be short enough to grab the attention of not only your customers but of coveted voice search algorithms too.

Mobile and local go hand in hand


Mobile and local go hand in hand, especially where voice SEO is concerned. Users ask on-the-go queries using their phones and other devices which means your website should be mobile-friendly. Make sure information like directions, location, and contact info is readily accessible and correct on your landing page.

e-Commerce pay-per-click. Sierra Six Media SEO and PPC agency in Essex.
Voice search optimisation (Voice SEO). Sierra Six Media SEO and PPC agency in Essex.

Is your demographic using voice search?


Voice search algorithms use location and several data points to understand search context, we also have to look further into understanding our consumers and their behavior. Real-time data and research on consumer insights can help understand how different people use search. For example, Millenials and Gen Z prefer using voice search over the older generations.

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If you have an inquiry about Voice SEO, get in touch and we’ll revert back in 2 hours.

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Helpful VSO Resources


From client success

Award-winning phone and computer repair specialist based in Chelmsford, Essex seeking more phone calls and form fills for keyword 'iphone repair'...

From our blog

According to Comscore, by 2020 50% of all queries were voice-based. This is bad news for any business which hasn’t updated their online profiles in a while. 48% of people search for local businesses with phrases such as “which restaurants are open near me?” and if your business is difficult to find online, or the information is confusing, it is unlikely to show up in those searches.

From our blog

Google Trends is a web facility to view the latest trends, data, and visualisations. It uses real-time data to help you analyse the search history of specific brands, keywords, competitors and more.

"I don't know what they do, but they're bloody good at it"

— CHRISTOPHER FOSTER, DIRECTOR

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