Commercial highlights
92%
increase in website transcations
From July 17th to September 17th, compared to the previous period.
135%
increase in reveue
From July 17th to September 17th, almost double the sales of the previous period.
22%
increase in e-Commerce conversion rate
From July 17th to September 17th 2021.
13.2%
increase in AOV
Average order value up by nearly 15% across the website with the Snoopy shoes a popular choice.
CLIENT
Young Soles - luxury children’s footwear brand
Sierra Six Media were appointed by Young Soles to launch their capsule collection featuring one of Charles M. Schulz’s beloved characters, Snoopy. With the aim to increase brand awareness and sales, among other goals.
To Increase domain authority
By being highly considerate of securing high-authority, purposeful backlinks within media selection and ensuring 'do follow' links are put in place to drive traffic to the website.
To increase brand awareness
By creating a buzz which drives respectable earned media attention and acquiring backlinks from PR placements.
To drive up user engagement
By aligning the brand with affinity audiences and positioning their collection alongside other modern luxury brands on page 1 of Google.
Reinforce Young Soles as a classic British brand
By optimising the website for their keywords and ensuring that the key messaging remains premium plus achieving page 1 rankings for their most popular collections.
Peanuts Mission
To introduce Snoopy and other comic book characters to a whole new generation of consumers
Tara Botwick, Senior Director, Territory Management EMEA for Peanuts Worldwide said “Young Soles takes pride in producing the best on-trend product for kids, which makes them a great fit for Peanuts. Collaborating with beloved, youth-oriented brands like Young Soles is key to our EMEA strategy of bringing Snoopy and the rest of the Peanuts gang to a whole new generation.”
135%
Increase in Sales
From July 17th to September 17th Young Soles saw almost double the number of sales of the previous period.
235M
Digital Impressions
Online media, PR and Social Influencers, from July 17th to September 17th.
66
Backlinks
From reputable websites and all with high domain authority.
66.9
Average domain authority
High domain authority has a positive impact on Young Soles ranking factors.
Media Coverage
A targeted media approach was used to engage with short and mid-lead press
RESULTS
Media highlights
“A media and influencer strategy was carried-out to drive brand awareness and traffic to site, with the ultimate aim of generating product sales”
66
Content placements
Carefully selcted publishers with high domain authority.
167K
Influencer Reach
Across popular influencers posts on instagram from July to September
100%
Content featuring imagery
Product images and lifestyle images appear across all media coverage.
Yes
National Publications
Young Soles was featured in a few National Publications boosting brand awareness.
Photography by Kathrin Werner. ©2021. All rights reserved Young Soles.
"In Sierra Six and Ready10 we had a great team of agencies who work together seamlessly and deliver results. The campaign was incredibly successful with a strong multi-platform digital presence complemented well with above the line media coverage. It was also a lot of fun to work on, which is always a bonus!"
— STU ANDERSON, DIRECTOR
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