Is Technical SEO for me?
With over 200 on-site ranking factors, it’s no wonder some companies get stretched with the implementation of technical SEO.
Although modern search engines like Google are pretty good at discovering and understanding content, there are simple technical issues that can prevent them from crawling and indexing web pages, preventing them from showing in search results. We will check your URLs with tools like Robots.txt and Google Search Console to ensure search engines are able to crawl them. We can secure your website with HTTPS encryption. We’ll clear up any duplicate content as to not waste web-crawler time and/or budget. We can create a sitemap for you as “sitemaps are the second discovery option most relevant to googlebot” including all your pages even orphan pages means Google doesn’t have to dig as far to find them.
We can even use Schema Markup to create rich snippets – search results with extra information shown under the title, description and URL such as star ratings.
What matters for Technical SEO?
If you’re new to marketing your online business, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.
Domain Overview
We will look at your domain overview and determine the top organic keywords you are ranking for, your traffic sources, your current ranking positions and more, with this we can determine an SEO strategy personalised to your company.
Link structure
We'll make sure your website is secure with HTTPS and that your links are readable, the correct length and contain some keywords.
Speed & Load Times
Page speed is a significant ranking factor for Google. A fast site will appear higher in search rankings than a slow website which frustrates consumers and increases bounce rate.
Site health
Crawlability, page speed, mobile responsiveness and duplicate content are just a few factors that could be affecting your site health and seriously damaging your chances of ranking on Google.
Site Content
With technical SEO we ensure that all website content can be easily crawled and indexed by Google without issue.
Sitemap
By creating a sitemap we are essentially creating a hierarchy of your site, allowing search engines to navigate the most relevant content.
Did you know
As many as 46% of all Google searches are local
Did you know?
Over 50% of 'near me' searches result in a physical store visit.
Did you know?
70% of consumers will go to a physical store if SEO is reliable
Why do I need technical SEO if I already use another type of SEO?
Technical SEO is the foundation of your search engine optimisation strategy. Without technical SEO, your strategy has no backbone. By improving the technical aspects of your website we can improve your ranking position on SERPs because technical SEO ensures that your website can be crawled and indexed by Google without any issues.
Technical SEO is not the be-all and end-all of SEO but you need it to make everything else in your strategy significantly easier.
Technical is more important now than ever
With the recent Google update (Web Core Vitals), it’s now imperative that websites are held to a higher standard in your technical SEO strategy. The most important ranking factors on Google now include page speed and mobile responsiveness.
Technical SEO and Web Traffic
With a technical SEO strategy in place, you will see an improvement in your website ranking, visibility, and traffic. When your website is optimised you appear higher in the search results on Google, 75% of all web traffic only click on the first five results on the SERP. With the first position on Google receiving up to 33% of all clicks it’s no wonder there’s so much competition for the spot.
Increased reach across all channels
When your content is crawlable it means search engines such as Google and Bing can easily discover your content, index it, and display it. In turn, more people can find your company and there is potential for an increase in sales or leads.
Position Zero search results
If Google can easily crawl and index your content then you have a better chance of appearing higher ins search results including position zero is not just the top of search results. Position zero means you content can be featured in the “people also ask” and “featured snippets” sections on Google.
Say Hello
If you have an inquiry about Local SEO, get in touch and we’ll revert back in 2 hours.
Hi, how can we help?
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