When running your own business, there is plenty you need to consider when it comes to your business. This is particularly important when it comes to writing content within your chosen tone of voice. However, with the recent Google Content 4 Update, the importance of “helpful content” has increased significantly. In this blog post, we will be discussing what “helpful content” means and how it can impact websites and algorithms moving forward. We will also be talking about how this shift could benefit small businesses in the future.
What is “helpful content”?
So, what is “helpful content“? Simply put, it is content that’s valuable and useful for the readers. In other words, the content helps users solve their problems, gain knowledge about a topic, or complete a task. With the new Content 4 Update, Google has started prioritising such content over others. This means that simply creating content for the sake of ranking high is no longer effective.
Google’s aim with this update is to promote high-quality long-form content. This type of content provides in-depth information about a particular topic and is usually more than 2000 words long. It helps users understand a topic better and provides answers to all their queries related to it. Thus, creating long-form content that’s valuable and insightful can help small businesses establish themselves as thought leaders in their respective domains.
Another aspect of “helpful content” is that it should be user-friendly. This means that the content should be easy to read and comprehend. Google analyses user behaviour to determine whether a page is useful or not. If users are not engaging with the content, it is unlikely to rank high on the search engine result pages (SERPs). Therefore, businesses need to create content that’s enjoyable to read and aids user understanding. Whether this be using an in-house marketing team or enlisting the help of an SEO specialist, there are several options available to you.
The Importance Of User Experienced Alongside “helpful content”
Apart from the website’s content, Google is looking for websites that provide a good user experience (UX). The website should be easy to navigate and should load quickly. Slow-loading websites have a high bounce rate, which can impact the website’s ranking negatively. The Content 4 Update aims to improve the overall user experience, and businesses should take note of that.
With Google’s Content 4 Update, businesses need to focus on creating high-quality, long-form, and user-friendly content. The update aims to provide valuable content to users, and businesses that cater to this need will undoubtedly benefit in the long run. The update can also be seen as an opportunity for small businesses to establish themselves as thought leaders by providing insightful and informative content.
Ultimately, businesses need to provide value to their users and keep in mind their user experience to achieve a higher ranking on SERPs. Get started with making your website more user-friendly with the help of the number one SEO agency in Essex.
Digital Marketing Executive
Rebecca Plummer
Content Writer, Content Creator, Amateur Photographer 📸
Rebecca previously completed a Digital Marketing apprenticeship and has over five years of experience within the industry across a wide range of clients including lots of experience with e-commerce. Having been with us for just a few months now, she has slotted in perfectly with the team and the clients as our newest employee.
