With the rise of virtual assistants such as Amazon’s Alexa, Google Assistant, and Apple’s Siri, the use of voice search has exploded in recent years. People are using it more and more as their primary method for searching online. It’s no longer a novelty; it has become the norm. As a result, businesses are starting to realise the importance of optimising their websites for voice search. Here are some reasons why you should be investing a portion of your marketing budget into voice search optimisation.

A Growing Trend

Voice search is becoming more and more prevalent in everyday life. According to the latest research, voice search is responsible for answering a total of 93.7% of search queries on average. With more than one billion voice searches taking place each month. This is just a small portion of the evidence that suggests people have come to rely on the hands-free, easy-to-use nature of voice search. As the use of AI and voice assistants continues to expand, so too does the amount of people using these tools to search the web.

Improved User Experience

One of the greatest benefits of voice search is how easy it is to use. People can multitask while performing a search, which makes it a more convenient and accessible option, especially for people that are always on the go. With over 50% of people using voice search to find local businesses this is traffic that businesses should be capitalising on as part of their local SEO campaigns. By optimising your website for voice search, you can provide a better user experience for potential customers making it easier than ever for them to find you and interact with your business.

Improved Search Engine Ranking

Voice search is all about providing quick, conversational answers to user queries. By optimising your website for voice search, using an SEO agency in London or another specialist service you can increase the chances of your content being selected as the answer to a voice search query, resulting in a higher search engine ranking. By aiming for a featured snippet with new, relevant content, you will improve your search ranking position whilst obtaining leads through voice search. To achieve this, your content has to be relevant and engaging whilst providing a clear and concise answer to a question.

Competitive Edge

Businesses that optimize their websites for voice search will have an advantage over their competitors who don’t. With increased visibility as well as a mobile-friendly interface you are creating a user experience which will positively impact your Google SERP ranking position.  By investing in voice search optimisation, you can attract more potential customers to your website, lead to business growth opportunities, increase search visibility, and give your brand a competitive edge.

Reach a Wider Audience

Voice search can help you reach a wider audience by making your website more inclusive. People with disabilities or visual impairments can benefit from the hands-free nature of voice search, allowing for easier access to your website’s content. Optimising your website for voice search can expand your reach and make your content more accessible.

In conclusion, voice search optimisation is essential if you want to improve your online presence and stay competitive. Voice search has now become a crucial part of search and is only set to continue to grow. So optimising your website for voice search should be a critical part of your business strategy. Focus on providing a great user experience by optimising for mobile and adding frequently asked questions (FAQs) for voice search. Voice search optimisation can help increase user engagement, improve search engine ranking, and provide business growth opportunities.