The Rise of Tiktok: The Next Big Search Engine

If you don’t use TikTok, you may be missing out on one of the biggest search engines in the world. TikTok is a social media app that is growing in popularity every day. People are using it to search for content that they can’t find on other platforms. In this blog post, we will discuss how TikTok is being used as a search engine and why you should start using it yourself!

What is Tiktok?

TikTok is a social media app that allows users to create and share short videos. The app is extremely popular with Gen Z and Millennial users. TikTok has been downloaded over 1 billion times and is available in 150 countries.

The app is known for its creative content and funny videos. However, TikTok is also becoming a go-to search engine for many users. People are using TikTok to search for news, product reviews, and more.

TikTok, like Youtube, has a search bar that is powered by Google. This means that you can find just about anything on TikTok that you can find on Google. The search results are also personalized based on your interests.

Is Tiktok right for your businesses?

If you’re looking for a way to reach Gen Z and Millennial consumers, then yes! TikTok is an excellent platform for businesses. Not only can you search for content that is specific to your target audience, but you can also create videos that are tailored to their interests.

However, it’s important to remember that TikTok isn’t for everyone or every business. The platform isn’t well suited for B2B companies or products/services that are complex in nature. And if your target market is an older demographic, TikTok probably isn’t the right platform for you.

If you’re not sure whether TikTok is right for your business, we recommend doing some research and testing the waters before making a commitment.

How to Optimise your content for the TikTok search engine (Tiktok SEO)

If you’re looking to get your content seen by more people on TikTok, you’ll need to optimise it for the search engine. Here are a few tips:

  • Use relevant keywords in your title and description. This will help your content show up when users search for those keywords.
  • Use hashtags. Hashtags are a great way to get your content seen by more people. Use popular and relevant hashtags to increase your chances of being discovered.
  • Post regularly. The more active you are on TikTok, the more likely your content is to be seen. Try to post new videos regularly to keep people coming back for more.
  • Engage with other users. Comment on other videos, like and share content, and participate in TikTok challenges. The more you engage with the app, the more likely your content is to be seen.

TikTok is quickly becoming a go-to search engine for many users. If you optimize your content for the search engine, you’ll be able to reach a wider audience and get your videos seen by more people. Even if your business isn’t the right fit for Tiktok, its a great light-hearted way to get some brand exposure in short-form video content.

Jade Bartholomew, Managing Director, Sierra Six Media