Sierra Six Media, Digital marketing agency whitepaper: how CEO's use social media

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    How do CEOs use social media?

    Authentic communication from the C-suite has lost its novelty, but has it gained in prevalence? Beyond the CEO, is social communication now a tool around the board table more broadly? What works to attract and engage an audience? These are questions leaders and communicators, alike need to consider of which this report examines, through the lens of FTSE 100 executive directors

    Content includes:
    → How much is Social Media actually used by FTSE 100 executive directors?
    → Which C-suite members are the most active on social media?
    → Who uses social media, most effectively to build a personal profile?
    → What drives better engagements?
    → What audience follows them?
    → Where are the opportunities?