In today’s digital landscape, establishing a strong online presence is crucial for personal branding and business growth. Google, being at the forefront of online search, has introduced a powerful tool called Google People Cards, offering individuals a unique opportunity to showcase themselves in search results. Though this is only available in India and South Africa, there is the potential for this to be expanded into other parts of the world at a later date.

The Rise of Google People Cards: A Virtual Business Card for Individuals

A People Card serves as a virtual business card, prominently displayed on Google whenever someone searches for your name. This innovative feature is particularly useful for professionals, influencers, entrepreneurs, and job seekers looking to enhance their online visibility. By creating a People Card, individuals as well as digital marketing agencies can consolidate their digital presence, linking to websites, social media profiles, and other relevant pages from a single location. This is great for business as it provides CEOs as well as employees the opportunity to link their business to more people.

Creating Your Google People Card: A Quick Guide

Creating a People Card is a straightforward process that requires only a mobile device, internet access, and a personal Google account. Follow these steps to craft your virtual business card

  • Perform a Google search for “add me to search.”
  • Tap on “Get started” to initiate the card creation process.
  • Fill in the required information such as name, location, about, and job.
  • Add optional details, including links to social profiles like Twitter, Facebook, Instagram, LinkedIn, Pinterest, SoundCloud, and YouTube.
  • Preview your card before saving it, ensuring it reflects your desired image.
  • Once satisfied, save the card, and it will be immediately indexed in search results.

Impact on Individuals and Businesses

1. Enhanced Online Visibility:

Individuals: People Cards provide a platform for individuals to stand out in search results, making it easier for others to find relevant information about them.

Businesses: By encouraging employees to create People Cards, companies can boost the online visibility of their workforce, showcasing the expertise and diversity within the organisation.

2. Branding and Marketing Opportunities:

 

Individuals: People Cards serve as a personal branding tool, allowing individuals to curate their online identity and share it with a global audience.

Businesses: Digital marketing agencies can leverage People Cards to enhance their clients’ online presence, incorporating them into comprehensive online marketing strategies. This could prove highly beneficial for those looking to optimise for local SEO as it can provide insight into people around you as well as their businesses and social medias.

3. International Reach:

Individuals: While initially limited to specific countries, individuals outside these regions can use VPNs to set up their People Cards, expanding their reach.

Businesses: Digital marketing agencies can explore new markets and connect with a broader audience by helping clients establish a global online presence through People Cards.

Challenges and Considerations

1.      Updating and Maintaining People Cards:

Individuals and Businesses: Regularly updating and maintaining People Cards is essential to ensure continued visibility in search results.

2. Geographic Limitations:

Individuals and Businesses: Google People Cards are currently visible only to users in India, Kenya, Nigeria, and South Africa. However, individuals and businesses in other regions can still benefit by using VPNs.

Google People Cards presents an exciting opportunity for individuals and businesses to enhance their online presence. As the digital landscape evolves, embracing innovative tools like People Cards becomes imperative for staying ahead in the competitive online space. For businesses and digital marketing agencies, integrating People Cards into their strategies can unlock new avenues for brand promotion, client visibility, and international outreach. As the saying goes, “Be found or be forgotten,” and with Google People Cards, the opportunity to be found has never been more accessible.

For more information on how you can get the most out of your marketing, get in touch with a member of our experienced team. We are more than happy to help.