Deciding when to hire an SEO agency can be a crucial step for business owners looking to expand their online presence and grow in the competitive business world. With digital marketing becoming increasingly important, understanding the right time and circumstances to bring in professional SEO support can make a significant difference. Here are some scenarios where hiring an SEO agency might be beneficial, along with key considerations before making that decision.

You Need to Build or Improve Your SEO Strategy

SEO involves various tactics, including keyword research, content optimisation, technical SEO, and more. If you need a comprehensive SEO strategy that covers all aspects of optimisation while prioritising recommendations, an agency can provide a holistic approach tailored to your business goals. Developing an effective SEO strategy requires a deep understanding of both your industry and the intricacies of search engine algorithms. An SEO agency can offer the expertise and resources needed to craft a robust strategy that aligns with your objectives.

Your Website is Not Driving Traffic or Desired Results

Investing in SEO can yield significant returns, but it requires strategic planning and execution. If your website is not driving the traffic or results you expected, it may be time to seek professional help. An experienced SEO agency can help maximise your return on investment by identifying high-impact opportunities and optimising your resources effectively. Whether your website has been negatively impacted by an algorithm update or has experienced a decline in rankings, an SEO agency can diagnose the issues, implement corrective measures, and help regain lost visibility.

You Have Limited In-House Expertise

If you lack in-house expertise in SEO or digital marketing, hiring an agency can provide you with access to professionals who have the knowledge and experience to improve your website’s visibility. SEO is a complex and ever-evolving field, and keeping up with the latest trends and best practices can be challenging. An SEO agency can bring in the necessary skills and insights, allowing your team to focus on core business activities while ensuring your online presence is optimised for success.

You Are Looking to Scale Your Business

As your business grows, so do your SEO needs. Expanding into new markets, launching new products, or reaching a wider audience requires a scalable SEO strategy. An agency can scale its services according to your evolving requirements, ensuring that your SEO efforts grow in tandem with your business. They can help you identify new growth opportunities, optimise your site for a broader audience, and ensure that your SEO strategy is adaptable to your changing business landscape.

You Are Redesigning or Making Major Website Updates

If you’re planning to redesign, re-platform, or make major changes to your website, you should consider hiring an SEO agency. There is a lot that can go wrong during a migration, and it can be detrimental to your website and bottom line if not done correctly. SEO should be prioritised and play a role in supporting these efforts. An SEO agency can guide you through the process, ensuring that your website remains optimised and retains its search engine rankings during and after the transition.

You Are Investing in Other Marketing Channels

SEO in a vacuum doesn’t typically work. It plays nicely when used in combination with PPC, PR, email, social media, and brand advocates. SEO can provide a technically sound site and well-optimised content, but if there aren’t other channels helping to drive authority and traffic to the site, SEO could take an extremely long time to pay off. Your potential SEO agency should want to collaborate with these other channels, sharing information to create a data-driven approach for success. An integrated marketing strategy can amplify the impact of your SEO efforts, leading to better overall results.

What to Consider Before Hiring an SEO Agency?

Before hiring an SEO company, it’s important to ensure you choose not only the right partner for your business but also that you are setting up the partnership for long-term success. An agency partnership is a two-way street, so to see maximum results, you should be prepared. Here are some key considerations to keep in mind before hiring an SEO company:

You Have Internal Resources Dedicated to SEO

Before deciding if you should hire an SEO company, you need to make sure you have internal resources to implement the recommendations given. It’s been ages since anyone can simply go out and hire an SEO agency and “do that SEO thing and get us results” with zero effort internally. If you want to make SEO work with any company, you have to dedicate time and resources. If you can’t implement recommendations, why pay for them in the first place? You also need buy-in from the top down so SEO work can be prioritised among the numerous other initiatives your company is working on.

Data Availability & Transparency

Giving your agency access to important website data and communicating internal updates is crucial for agencies to properly align SEO strategy to their business goals. Any good SEO or digital marketing agency is going to want to clear up any data integrity issues before setting goals or moving ahead with a project. From double-counting sessions to having e-commerce tracking set up, to knowing your conversion funnel, there’s a lot to track (and track confidently) as you begin to build out your SEO strategy. Ensuring that your data is accurate and transparent is vital for effective decision-making and strategy alignment.

You’re Looking for Long-Term Success

Unless there’s something easily fixable on your site (like blocking it entirely with your robots.txt file), the majority of SEO is building long-term success and value for your site. If you need immediate traffic, paid search is a much more realistic way to achieve those quick wins. It’s important to remember working with an agency is a partnership that needs both sides to work together to achieve success. SEO is a long-term investment, and patience is required to see significant results.

You Have Enough Budget to Support

While it’s essential to invest in quality SEO services, make sure the cost aligns with your budget and expected ROI. A typical 12-month project for a medium or large-sized business will be £100K or more. This typically includes technical SEO, a dedicated team, project plan/strategy, setting goals, content strategy, etc. If that budget doesn’t make sense for 12 months, hiring someone in-house who has the skills likely isn’t cheaper (salary, benefits, fixed costs). If you don’t have enough budget to hire a quality agency, finding a solid individual consultant to help give the site a shot in the arm could be a good move. Ensuring that your budget aligns with your SEO goals is critical for a successful partnership.

Is Hiring an SEO Agency Worth the Cost?

The cost of hiring an SEO agency can vary widely, with agencies charging between £700 – £12,000 per month depending on the needs of the site, whether it’s a smaller local business, a medium-sized business targeting a larger region of customers, or an enterprise business targeting customers internationally. It’s important to go for a quality and reputable agency and get more than one quote when evaluating to understand what you get and the projected ROI.

For those considering in-house SEO, a full-time SEO Manager has a salary range of £45,000 – £56,000 as of 2023. If you add benefits and other costs, you’re looking at close to £75,000 for a full-time in-house SEO manager. A senior manager with a track record of success is often well north of this range. When weighing the costs, consider both the immediate expenses and the long-term benefits of effective SEO.

Do You Need to Hire an SEO Agency?

Ultimately, if you are looking to improve your website traffic and revenue when your organisation has the right resources and finds a company that values revenue and long-term strategy, that is when you should hire an SEO agency. With the right partner, you can navigate the complexities of SEO, optimise your online presence, and achieve sustainable growth in the digital landscape. By carefully considering your needs and evaluating potential agencies, you can make an informed decision that sets your business up for long-term success.

Benefit from the expertise of the number one SEO Agency in Essex today by getting in touch with a member of our team!