Apple’s Annual Worldwide Developer Conference (WWDC) is a highly anticipated event for tech enthusiasts. This year’s WWDC 2023, held in San Jose, California, was no exception. On June 5, 2023, the event began with a keynote address from Tim Cook, Apple’s CEO. As always, Apple unveiled some exciting new devices and software that are sure to take the world by storm, including the new MacBook Air, iOS 17, and the highly-anticipated Vision Pro headset.


Vision Pro Headset (AR & VR Combined)

The highlight of Apple’s keynote address was undoubtedly the introduction to their latest hardware release, the Vision Pro’ headset. This VR headset is designed to be the most powerful and versatile headset in the market. Featuring a new type of display technology, the headset promises to provide an immersive experience to its users. The headset also features an array of sensors that can track user’s movements and gestures, making it a great tool for virtual reality gaming. If you’re a glasses wearer, there’s also good news for you – Apple’s Vision Pro will support prescription inserts. The headset is set to launch in early 2024 and start at a steep $3,499 price tag.

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15 Inch Macbook Air & The End of Intel-Based Macs

Another exciting announcement came in the form of the latest MacBook Air. The new MacBook Air is now lighter and thinner than ever before making it a perfect travel companion for those always on the move. The device features a 15.3-inch display and the M2 chip, which is touted as the ‘most powerful Apple Silicon chip yet’. Pricing will start at $1,299, and pre-orders are already available for this lightweight and aesthetically pleasing laptop. Apple has also launched a new 70W power adapter alongside the Macbook Air. The new Mac Pro features an upgradeable SSD, and Apple is selling 2TB, 4TB, and 8TB SSD Kits. In other news, Apple has completed the transition to Apple Silicone and ended their line of Intel-based Macs.

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iOS 17

Apple’s new operating system update, iOS 17, has many new features. The NameDrop feature makes it easier for users to share contacts between iPhones. iPadOS 17 comes with customisable lock screens and interactive widgets, and Standby mode turns a charging phone into a home hub. Additionally, you can now share AirTags with other Apple users, there will be improvements to autocorrect and you can even log your mood and emotions with this new iOS release.

Other features of IOS 17 also include, Face ID lock on Safari private browsing, one tap crop on photos, Airplay with hotel room support, a way to automatically clean up verification codes that clog up your messages, and you can create a voice that sounds like you.

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watchOS 10

WatchOS also got a major update with watchOS 10. Note that the new update is compatible with the Series 4 watches and later models, though an iPhone XS/XR or later model is required for compatibility. The update includes a number of new features, including widgets, redesigned apps, and more.

Widgets are now available on Apple Watch, and they provide quick access to information from your favorite apps. Widgets can be added to the Today View or the Home Screen, and they can be customized to show the information that you care about most.

Several apps have also been redesigned for watchOS 10. The Activity app has been updated with new features, such as a new workout view and a new heart rate recovery metric. The Messages app has also been redesigned, and it now supports inline replies and threaded conversations.

The first beta of watchOS 10 is now available to developers. A public beta will be released in the coming weeks.

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tvOS 17

Apple also revealed tvOS 17 at its WWDC 2023 event. The update includes a number of new features, including FaceTime, a new Control Center, and the ability to use an iPhone to find a lost Siri Remote.

You can wirelessly connect to an iPhone or iPad and use the device’s camera and microphone. This means that you can use your Apple TV to make video calls even if you don’t have a webcam.

The new Control Center on tvOS 17 is similar to the Control Center on iOS and iPadOS. It provides quick access to frequently used settings and controls. The Control Center can be customised to include the buttons and switches that you use the most.

Finally, If you lose your Siri Remote, you can open the Find My app on your iPhone and tap on the “Lost Mode” button. This will cause the Siri Remote to emit a sound, even if it’s turned off.

TvOS 17 is available now as a developer beta. A public beta will be released in the coming weeks.


Other Announcements

Lastly, AirPods Pro 2 guarantees a better audio experience with its “Adaptive Audio” feature. You can now command Siri with the short phrase “Siri.” Apple is now also accepting trade-ins of Mac Studio, 13-inch M2 Air, and 13-inch M2 Pro devices. If you’re an airpod user, you might be interested in the Beta Firmware update for Airpods.

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Apple’s WWDC 2023 event certainly did not disappoint. They released some amazing innovations, which left many people excited and can’t wait to get their hands on these products. From the Vision Pro headset to the iOS 17 release, Apple has demonstrated its commitment to staying ahead of the curve in technology. While we may have to wait for some of these products to become available for purchase, it’s safe to say that Apple has raised the bar for other tech companies. We can’t wait to see what else Apple has in store for us in the coming years.

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Alice Baker, Senior Digital Marketing Executive.