Ecommerce SEO
Digital marketing strategy for a global e-commerce brand. SEO focused.
+71%
Page Views
Page Views increased by 71% over an 8 week period, compared to the previous year.
+90
SERP Positions
The website ranking improved by over 90 positions for 11 keywords, and 50 positions for 54 keywords!
+210%
Website Users
Website users increased by 210% over an 8 week period, compared to the previous year.
+61%
Organic Traffic
Organic traffic driven to the website by SEO increased by 61% over just 8 weeks!
CLIENT
Young Soles - luxury children’s footwear brand
Ecommerce SEO case study: We were challenged to improve organic sales for Young Soles amidst the launch of their capsule collection featuring Snoopy, but to drive traffic & increase sales for other products
To increase keyword positioning
Updating website content to focus on keywords and search terms, and improving the overall usability of the website.
To increase conversion rate
Using SEO to drive traffic to the website and create a quick & easy user experience with the website design.
To drive up user engagement
By aligning the brand with affinity audiences and positioning their collection alongside other modern luxury brands on page 1 of Google.
Competitor Analysis
We analysed the clients biggest compeietors for their organic keywords, to keep ahead of competition.

RESULTS
Project highlights
This project came with challenge after challenge, but our team worked hard to resolve all issues and get the website ranking for their keywords and improve organic traffic.
+135%
Sales Revenue
Sales Revenue across all products increased by 135% over just 8 weeks!
+13%
AOV
Average order value increased by 13.2% over 8 weeks, we didn't expect a huge increase here as the products are prcied fairly high.
+22%
Conversion Rate
Conversion rate increased by 22% over an 8 week period compared to the previous year.
+221%
Sessions
Sessions increased by 221%, with avg session duration increasing by 17.8%,
"The campaign was incredibly successful with a strong multi-platform digital presence"
— STU ANDERSON, DIRECTOR
DIGITAL MARKETING TRUSTED BY 60+ COMPANIES




















